Business Description This is a family owned and operated business that helps family and friends honor the memory of a loved one with a dignified and personalized funeral service. It is very well-respected in the community and well-received by churches and clergy.
The funeral home’s spacious, comfortable facility is available for visitation and funeral services. It is the only funeral home in town and its two chapels, large parking lot, and easy access to Route 95 make it a convenient location. It prides itself on services that are unique and reflect the life of the person who passed.
In addition to its funeral services, the business also has its own crematory and a license to operate.
Growth Expansion and Opportunities The funeral home has relied on its excellent reputation and word of mouth for sales. While revenue has remained steady with this approach, it creates an excellent opportunity for the new ownership to increase sales through broader marketing and advertising as well as community outreach. Options include creating and maintaining social media accounts, updating the website, a digital media campaign, and radio ads.
Additionally, an investment in TVs and projectors will help meet the demand for audio-visual aids during calling hour periods (such as slide shows, movies, and music). There is also an opportunity to increase revenue by extending use of the crematory to other funeral homes.