Established Fence Company
Industry
Location
Business Broker
Situation
Recently, business broker John Brice identified the trend of two generations intersecting: company owners contemplating retirement and younger workers looking to own their own business. For sellers, Brice emphasizes the importance of their understanding details of the valuation of their companies while buyers are willing to implement modern technologies in established companies.
From these trends, Brice initiated a marketing campaign targeting owners of fence companies who may be considering retirement. The owner of a southern New Hampshire fence company who had started his business 40 years ago responded as he was starting to reduce his hours and looking to retire.
BayState Business Brokers’ Approach
Brice and the owner made a quick connection, and they moved into the valuation process of the company. Brice was optimistic about selling the fence company given its long history, excellent brand, solidified customer base and existing crews and facilities. He developed the Confidential Information Memorandum, launched online marketing outreach and began soliciting buyer interest in the fence company.
As an experienced business broker, Brice focused his marketing of the fence company to attract qualified buyers, beyond being only financially qualified. Brice evaluated interested parties for factors including having the business acumen to run the company and understanding the industry. With multiple parties interested in the business, Brice could focus on identifying the strongest prospective buyers to present to the seller to achieve his goals of retiring and maximizing return on a business he had started many years ago.
Results
Business broker John Brice successfully navigated all the common challenges that can arise during a sale while quarterbacking the transaction quickly and securing a better price than the seller expected. At the conclusion, the seller, looking forward to retirement, was appreciative of all that Brice brought to the table including his negotiation skills. The buyer is thrilled to own their own business but importantly a business with a strong reputation and brand. The sale went so well, the buyer is interested in buying other companies and continuing to work with BayState Business Brokers.
What Our Clients Say
I recently sold my business, and I could not be happier with the experience. From the start, John demonstrated exceptional professionalism and a deep understanding of the market. Throughout the process, John was always available, patiently answering my questions and keeping me informed every step of the way. His negotiation skills were outstanding, as he brought multiple offers to the table, and helped me find the right fit that would enable our 40-year family business to continue.
Seller
