eCommerce Business Focusing on Weddings & Events
With the growing demand for different, unique, and premium event-related products, brides-to-be, event planners and designers are turning toward suppliers to provide the high-end products they need. This business is one of the most popular distributors of necessary wedding and event related products in the United States. Located locally in Middlesex County, they conduct 99% of their business online, and have customers throughout the U.S. and even abroad.
High-quality products and unparalleled customer service have led to consistent and healthy revenues year over year. 2019 sales were close to $2,500,000, with an owner’s cash flow over $450,000. COVID-19 affected the business in 2020, with less demand for paper products related to weddings and events. However, the company saw an increased demand from people doing arts and crafts at home. Year over year, the business decreased by 20% in 2020 due to COVID, however the end of 2020 and beginning of 2021 have seen sales down only 5-10% monthly. The outlook for the company is extremely positive since many people are beginning to reschedule their weddings and events for the fall of 2021 and the full year of 2022.
Innovative marketing techniques, a strong online presence and high search traffic attract new customers daily. The company’s online strength, coupled with superior customer service, ensures repeat business year over year from retail, trade, business, and consumers.